About Us
REDLEAF Creations
We work across all media—print, web, identity or publishing projects—helping our clients build a consistent brand that is compelling and appropriate. We work on a wide breadth of projects including Brand Identity, Brand strategy, Content - based marketing,Web designing&development,Print,2d & 3D animation, Visual Ad's.
We partner with clients who understand that a well-designed message can position their organization, product or service to look unique, capable and strong enough to go head-to-head with any competitor of any size. How do we do it? Using your input—gathered through discussion, research or your own written materials—we formulate a message that melds the written word with a visual layout. We help you clarify your message, analyze the best method for communication, research your competitors and discuss options that work with your budget.
Our Services
REDLEAF Creations works across media..
We design logos, printed materials, as well as design & develop web sites. We specialize in helping startups and growing companies, because we offer a one-stop solution that allows you to focus on your business while we focus on building a unique and comprehensive brand identity for your business.
Startups: If you are just starting a business, learn about our branding package for startups and entrepreneurs. Growing Companies: If your business is growing and it’s time to get serious about your brand identity, learn about our package for growing companies.
Published expert: If you are building a consultancy or microbusiness and want to incorporate personal branding with the power of publishing a book (in e-book, print-on-demand, or traditional printed format) read about our branding + publishing packages for experts and consultants.
Individual projects: Finally, all our services are available a la carte. You may not have the need or the budget for a new branding solution right now. See our capabilities list below.
Brand Strategy and Brand Identity Systems Research on competitors, target audience and market opportunities Naming, tagline development Development of key messages in text or graphic format Design of a comprehensive brand identity beyond your logo Content-Based Marketing
Identifying and developing the best medium for your message Blog and article writing Info-graphic design Case studies in video, print and online Interviewing and developing customer testimonials Social media strategy and integration with an online marketing strategy Support for in person presentation Identity
Logo design and logotypes Business cards, letterhead, electronic letterheads, and other stationery items such as invoices or PowerPoint templates Uniforms, signage Social media avatars, cover images, etc.
Web Web site reviews Web site design and development Content Management Systems HTML emails / Custom branded e-newsletters E-Commerce and shopping carts Blogs, WordPress Templates Forums Hosting and domain registration
Video Screencasting and live shots Script writing and finding voiceover talent Creation of graphic elements Setup and branding of your YouTube channel
Print Brochure and flyer design Marketing collateral Annual reports Invitations Packaging Print advertising Newsletters Trade Booth design Publishing and Book Design Work Book cover design Text layout Complex book interiors E-Books for Kindle, ePub, iPad, and print on demand
How I Work
Information gathering: We will spend some time with you learning about your goals for the project, your budget, your audience, your timeline, etc. Estimate: A detailed estimate is provided for time, fees and additional expenses.
Preliminary research and clarification: Depending on the project, this critical phase may include: learning about your competitors, better understanding your target audience, researching production options (how are we going to produce this die-cut pocket folder?). Before we begin the design we also spend time organizing information (creating a flowchart/sitemap for a web site), or gathering materials (doing photo research, developing copy, etc.)
Design Sketches: While we use the term sketch, these are usually computer generated. They may be options for rough layouts, web site layouts that are not fully functioning, mocked up designs, etc. On nearly every project we work on, Visible Logic will give you options for design that show a variety of color usage, typography, organization, imagery, etc.
Refinement: Based on your feedback, we make changes to the preliminary designs.
Production: This is the meat of getting from “concept” to reality. For a web site, it means translating Photoshop-based mockups into HTML, CSS and WordPress. For printed books this is running out the text of the interior. For a logo design it means preparing the final files.
Proofing: De-bugging a web site, proofreading text or reviewing how the final design has been implemented across a variety of pages, contexts, or applications.
Final product: For print projects this is when we prepare files for the printer, for web sites this is the launch!